There is but one single purpose for Bamboo Marketing For Accountants...

You take profitable marketing action and improve partner profits

		"Accountants don't really know where to start with marketing and just muddle along. The Bamboo Marketing framework is a good jumping-off point." Brian Gibb - WG Chartered Accountants, Cheltenham

I hope it’s OK to talk frankly? You won't find marketing BS and politically correct cotton wool on this page, it's not my style. It's also not my style to offend, but it is my style to provoke a reaction (which is a form of action after all).

What can you expect from Bamboo Marketing For Accountants?

Tell me, if offered:

• Would you buy a profitable hassle-free block of fees for 1 times Gross Recurring Fees?
• What about 0.5 times GRF?
• Or 0.25 times GRF?

Bamboo Marketing For Accountants has been developed so you don't have to go and buy a block of fees. It's packed with ways for you to win new fees, win new clients, win new GRF and grow your firm's reputation year in year out.

Here's how...

Simply... You'll get a box-set of audio cd's. 8 audio cd's packed with proven marketing insights plus a digital handbook with web-links to various proven (but simple) tools. Knowledge, insights and tools already being used successffully by other accountancy firms around the UK.

In short; a route-map to marketing success for your firm

		"The best bit I liked about Bamboo Marketing was that it seems to be totally relevant to what we need to be doing, and the ideas were all common sense and down to earth." Neil Driver - Davis Grant, Ilford

"Big deal!" you might be thinking? Well it could be a big deal. It could be a big deal when you invest time (perhaps time in your car driving to and from meetings) and discover the proven insights other firms have put to work for them.

Knowing they already work, you can put them to work for you.

REAL-LIFE PROOF 1: Like the focus on lists and offers (part of The LOWD Quartet on discs 2 and 3) applied by a successful 60-strong team in the north-west to more than quadruple their pipeline of prospective new clients compared with a year ago

REAL-LIFE PROOF 2: Like the special offer a sole-practioner in Scotland used to turn a £2,500 fee into a £12,000 annual fee (another The LOWD Quartet insight)

REAL-LIFE PROOF 3: And like the client categorisation process (you’ll find this on CD1) underpinning the success of many other firms across the UK.

You'll find over 100 bite-sized tracks across your 8 CD's - some are as short as 90 seconds long, others as long as 11 minutes. All are bite-sized tracks to open your mind to new possibilities to better market your firm and better grow your firms profits.

		"A prescriptive framework of how you can have a systemised marketing strategy that will deliver results." Andy Edwards - Thorne Widgery Chartered Accountants, Hereford

Everything you hear in Bamboo Marketing For Accountants are, proven examples of real-life marketing action already getting results in firms like yours. Real-life marketing action you can replicate. Real-life SUCCESS you can replicate too.

Yes, your firm is unique. And yet business and marketing principles remain universal. What works for one firm can and does work for another - I prove this in the many practice development meetings I have with firms every year (almost 300 in the last 3 years). Experiences get shared and implemented which proves the success you hear about in Bamboo Marketing For Accountants can and is being replicated in many firms.

Plus you'll hear me reference more than 30 of the best books on marketing. Books I have read and tested over the last 25 years of running 3 different businesses – books you can investigate further and build a brilliant marketing library of your own.

Or...

...you can take from Bamboo Marketing For Accountants the most relevant insights I believe can help you increase your firm’s profits. Insights already proving they work in many of the firms I work with in the UK. Firms who, between them, have invested more than £450,000 in almost 300 practice development meetings over the last 3 years.

HERE'S THE RUB...

Put THE 1% EFFECT to work for your firm.

1. Invest £600 in Bamboo Marketing For Accountants and you're investing in more than 100 tracks across the 8 CD's.

100 tracks. And you only need one track to inspire you to action that get?s you one new client or keeps a client or helps you crosssell more or profitably increases your prices. OK, you and I don't know which of the tracks will have the biggest impact on you and your firm but you have more than 100 opportunities to hit on the onething to make your firm more profitable. All you need is a 1% EFFECT from your investment in Bamboo Marketing For Accountants.

Achieve either of these two wins and Bamboo Marketing For Accountants pays for itself - assuming you're willing to pay 1 times fees for a block of hassle-free profitable fees.

Achieve both and you achieve new fees at 0.5 GRF. Achieve both for two years and you're down to 0.25 times GRF.

Or you could win one £2,400 GRF client and then you'll be swapping your £600 investment in Bamboo Marketing For Accountants for a £2,400 GRF client.

REAL-LIFE PROOF 4: One multi-partner west-midlands firm applied the monthly Platinum Customer Care Process (also in The LOWD Quartet section of Bamboo Marketing For Accountants) and successfully prevented two high-value clients from leaving their firm to join their competition.

They saved GRF worth in excess of £32,000 plus some high-value non-GRF tax work. A return on investment of more than £32,000 within three months of applying just one of the many ideas you'll find in The LOWD Quartet discs.

		"Bamboo Marketing is an essential part of the marketing toolkit for any forward looking accountancy firm. Anybody who wants to grow their practise in a systematic and yet common sense, down to earth approach should be taking on board the Bamboo Marketing Strategies." Sean Farnell - Burgis & Bullock, Nuneaton, Leamington Spa and Rugby

2. Invest £600 in Bamboo Marketing For Accountants and you're paying less than £6 for each of the 100+ tracks across the 8 CD's.

OK, you and I don't know which of the tracks will have the biggest impact on you and your firm - but you have more than 100 opportunities to hit on the one-thing to make your firm more profitable.

And you only need one of the tracks to click-with-you and you'll be winning as a result of your decision to invest in Bamboo Marketing For Accountants.

REAL-LIFE PROOF 5: You'll find an extensive section on pricing in The 7 Marketing Magicians on CD’s 6 and 7 of Bamboo Marketing For Accountants . And you'll hear of a sole-practitioner turning over £700,000 now earning £10,000 more in one month. £10,000 they were previously missing out on because they were doing the work and not able to turn it into extra fees.

They now use a simple process (you'll hear it on disc 6 and 7) to ensure every month this Cambridgeshire firm earns extra fees from existing clients. They now earn fees and profits that historically went begging. A process you can reproduce in your firm.

3. Take no risk with your hard-earned cash. None...

...when you invest in Bamboo Marketing For Accountants you'll have the peace of mind from a 6-month-cast-iron-100%-money-back guarantee.

You can own, listen and apply the Bamboo Marketing For Accountants insights, examples and tools for six months without putting your money at risk. For six months you have the confidence and peace-of-mind from knowing you can ask for a full refund.

Six months - plenty of time to see one of the 100+ tracks payoff for you and give you a return on your investment in Bamboo Marketing For Accountants.

So how exactly does Bamboo Marketing For Accountants help you get better, greater PROFITS for your firm?

Bamboo Marketing For Accountants uses a simple two-step process... better results through 'Sticky knowledge'and 'Easy next steps'

1. Sticky knowledge. If knowledge doesn't stick it doesn't work for you.
'Bite-sized' bits of knowledge on every audio-disc make it easy to take in and easy to learn.

Knowledge that previously failed to get in and stick has more chance when repeated, revisited and replayed.

Plus the real-life examples throughout Bamboo Marketing For Accountants  are there to make the knowledge more meaningful and more memorable. And more likely to stick.

But knowledge alone never made nobody rich! Which is why there's step 2...

		"I think understanding what marketing is, is important. I don’t think many accountants actually understand what the word marketing is and Bamboo Marketing fills in the blanks." Rob Walsh - Clear Vision accountancy Group, Wiltshire

2. Easy next steps. Throughout the 8 CD's you'll hear me quote a simple yet profound zen saying:

"To know and not to do is still not to know."

Knowledge alone is not enough. You must do something with it to truly know.

By making it real-easy for you to take one easy next step Bamboo Marketing For Accountants  helps you overcome the biggest barrier to improved business performance - doing nothing.

Bamboo Marketing For Accountants provides you with a digital handbook designed to get you to at least play with the proven concepts, insights and strategies you'll hear about.

You'll tap into visual triggers in the handbook. Visual triggers connected to the tracks on each CD (another Sticky Knowledge strategy). Visual triggers with web-links to practical tools to make it easy for you to 'do' something and genuinely 'know' something too.

All making it easier for you to take the right action and generate the results you want.

		"Having gone through Bamboo Marketing and listened to the CDs, it’s prompted me to go out and get loads of proof; whether that be testimonials, videos, fax-backs, customer satisfaction surveys etc." Simon Chaplin - GreenStones, Peterborough

What you get in your copy of Bamboo Marketing For Accountants	What this means for you and your firm
8 audio cds - professionally recorded for clarity and easy listening	All jam-packed with insights, examples and strategies for increasing your firms profits
Over 100 tracks across 8 cd’s	After the introduction every track is aimed at getting you to think differently and take action to get you the profit improvements you seek
Short bit-sized tracks on every cd	Bite-sized because revisiting tracks is much easier and finding the exact bit you want is a doddle
Digital handbook with visual examples from the audio content	Audio and visual working in tandem to make the bamboo marketing knowedge stick and easy to take action. And so easier to get results.
Web-links to over 40 simple word and excel tools already proven to work other accountants	Making the next steps quicker and easier for you. Use them as they are or modify them to suit your firm. Action = Results.
Dozens of examples of real-life experiences of firms like yours – from sole practitioners up to multi-partner regional firms	Theory backed up with real-life experiences prove the value of Bamboo Marketing action
What's relevant to accountants from over 30 of the best sales and marketing books	Short cut to the best marketing books available and what's relevant to you and your firm in each book. Saving you time and money (the books alone would cost you over £200 to buy and some are out of print).
Author’s 27 years experience of sales and marketing	Theory tested. Money invested. Mistakes made. And what works shows up in Bamboo Marketing For Accountants so you avoid unnecessary mistakes and expense. What doesn't work doesn't show up!
Author’s 8 years working with accountants across the UK	For the last 8 years I've worked with accountants and helped them improve their businesses and their results. What I've learned shows up in Bamboo Marketing For Accountants, your firm's route-map to marketing success.
Author has bought accountancy services for his businesses for more than 20 years	Because I have bought accountancy services from 5 different firms I can draw on my experiences and shine a light on what works and what doesn't.
Author’s 300 consultations with partners of accountancy firms in the last 3 years all focused on helping those firms grow their fees and profits	Each and every meeting has delivered value to each and every firm - so they tell me. Between them these firms have invested more than £450,000. The learning from these 300 meetings shows up in Bamboo Marketing For Accountants.
Before running Remarkable Practice and creating Bamboo Marketing For Accountants I met with hundreds of other accountants. The seeds of Bamboo Marketing For Accountants were sewn then.	The challenges and difficulties these firms experienced helped create the agenda for Bamboo Marketing For Accountants. You tap into this experience when you listen to and apply Bamboo Marketing For Accountants.
Three simple visual tools to make it easy to recall your new-found insights – The Baker’s Trio; The LOWD Quartet; The 7 Marketing Magicians.	Three visual tools you'll share with your clients and be able to discuss marketing with any sales or marketing director with confidence. And even advise clients on their marketing activity.
Optional fortnightly contact programme to prompt you to listen or re-listen to particular tracks.	We don't want to let you off the hook. we want you to take action, get results, and get ROI. "To know and not to do is still not to know". Naturally you can opt out of this at any time.
Cast iron 100% money back guarantee lasting 6 months	No risk. You get the equivalent of a 6-month insurance policy so you can get your money back if Bamboo Marketing For Accountants doesn't deliver value for you and your firm. Why do this? Because of the confidence we have in the content of Bamboo Marketing For Accountants.

So, THE primary purpose for Bamboo Marketing For Accountants is...

You take profitable marketing action and improve partner profits

And all it takes is for one track to grab you. One insight for you to implement and you'll get a return on your investment in Bamboo Marketing For Accountants. And there's over 100 opportunities to choose from.

		"Bamboo Marketing is one of the most pragmatic and practical descriptions of marketing and the marketing process for an accountancy practice. It transcends anything I have ever seen before, it’s brilliant. It distills down to practical, step by step methods of giving you a truly follow-able map of what it is you should be doing within your accountancy practice." Matt Donnelly, - AD+ Chartered Accountants and Business Consultants Glasgow

Isn't it more than likely you'll win at least one more £600 client from applying just one idea from just one disc of Bamboo Marketing For Accountants? Or win just £600 more fees from your existing clients? Or maybe even achieve both and obtain new fees at the equivalent of a 0.5 times fees in the first year of using Bamboo Marketing For Accountants.

Chances are you'll do better than this. Much better. Time to decide.

My team and I wish you and your firm every success

Paul Shrimpling

Author of Bamboo Marketing For Accountants

PS One insight, from one track, from one CD, applied in one year and you'll win fees worth more than your investment in Bamboo Marketing For Accountants.

PPS Can you see how it makes sense for us to give you a 6-month-cast-iron-100%-money-back guarantee?

PPPS If you want even more detail on what you'll find on each disc of Bamboo Marketing For Accountants then consider...
The devil is in the detail...

Disc 1 – The Bamboo Marketing Framework - sets up three ways of looking at your firm so you can discover the merits and the mechanics of making your firm’s marketing remarkable.

You are introduced to the three ways of looking at marketing your firm – ‘The Baker’s Trio’, through ‘The LOWD Quartet’ and through ‘The 7 Marketing Magicians’.

Disc 2 & 3 - The Baker's Trio – Manage three crucial business functions to build systemic marketing success into your firm.

And when you focus your attentions on the one function that determines the success of your whole marketing programme you start to see the ways and means of improving every aspect of your firm.

Disc 4 & 5 - The LOWD Quartet - Find and convert high-value new customers when you install this quartet into your firm’s marketing

The LOWD Quartet - 4 simple marketing concepts make your marketing produce remarkable results. Finding and converting high-value new customers become second nature when you install this quartet into your firm’s approach to marketing.

Focus on your most important LISTS; create your irresistible OFFERS; use powerful WORDS; and apply DRAMA to your marketing, and you’ll start to see dramatic changes to your marketing results.

• Disc 6, 7 & 8 - The 7 Marketing Magicians - Make your firm marvellous at marketing, and earn the profits you deserve using these 7 magical marketing insights.

The 7 Marketing Magicians - Here’s 7 magical marketing insights to make your firm marvellous at marketing so you identify customers you want and earn the fees you deserve.

Worth your while, worth your investment, worth taking action?